Gojomo

2003-04-19
Madonna Gives (And Gets) Guerrilla Infowar

Embedded Reporting
For her latest album's cover, Madonna strikes a pose reminiscent of Alberto Korda's famous photo of Che Guevara, the Marxist revolutionary who wrote a book on guerrilla warfare that's still in print.

Madonna's team has embraced unconventional tactics to thwart internet sharing of the new album's tracks before its official release -- such as flooding sharing networks with phony tracks which feature Madonna cursing at downloaders: "What the fuck do you think you're doing?"

The internet's indigenous info-guerrillas have responded by remixing Madonna's tantrum to a techno beat:

Via HTTP from DigitalCutupLounge:
Digital_Cutup_Lounge_vs_Madonna-What_The_Fuck.mp3

Magnet & metadata options:
Digital_Cutup_Lounge_vs_Madonna-What_The_Fuck.mp3 ( Bitzi Ticket Info )

Further, Undercover Media of Australia reports that Madonna.com was hijacked to provide free MP3 downloads of all the album's tracks over the weekend.

As of this writing, madonna.com is unresponsive -- and there's no telling if this "hack" was an actual pro-sharing guerrilla raid or a publicity-stunt PsyOp from the Madonna regime.


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